Greg Heisler and Richard Avedon

So, we shot against the wall and then we put up a piece of seamless. Two people held Greg’s black overcoat and jacket. A reflector was added. I didn’t shoot fast enough to get the same shot, but you could see the sculpting on the side of Andrew’s face. The class returned to the classroom to look at American Masters does Richard Avedon

Bill Diodato and Max the Studio Mgr at Hallmark Institute of Photography

Commercial photographer, Bill Diodato and his studio manager, Max, lectured at Hallmark Institute of Photography. Bill also signed his book, Care of Ward 81, which came with a gift box of images he had distributed to select clients as a business promotion. Both be HIP graduates.

Hard to sit through five hours of looking at his images, as compelling and creative as they were; even he had to say he was  tired of showing. But listening to his rap that mixed the craft and business of commercial photography made the presentation overwhelminly rewarding. He brings sharp wit and sharp focus to every job. After more than 20 years on the job, he has little left to prove about his skills, so he is trying to turn out more images that reflect his art, as opposed to his client’s tastes and desires. His is a route to which we all aspire.

Max works way too hard, 80 or so hours a week and doesn’t shoot at all. But to most students at Hallmark, that doesn’t seem too steep a price to pay for the experience needed to take the lessons learned to a more professional and saleable level. While Bill doesn’t seem to like the work for free concept that interns in many fields have to endure these days, the pay for assistants ain’t that good. You can barely put food on the table and pay expenses. Time to move on dude, just like the boss did and see if your eye behind the lens making pictures is as good as your eye in the monitor fixing them.

Northampton MA

He remembered me from a street shoot. I didn’t recognize hem. Sort of put me off guard, so I didn’t inquire how he got to Northampton. I be better known in the street, than in the studio.

He didn’t usually like to have his image shot. But liked my style. Used to hang out near Harvard Square. Visited art galleries. Likes collages.

Got kicked out of a wet shelter the night before for getting in an argument. “Been on the streets for 24 years…. You go to those places and they got druggies, junkies and drunks. How you not going to have an argument?”